The Definition of Casual Mobile Game Art?
A mobile gaming design aimed at a mass market is known as a casual game. It suggests a brief user session, an easy-to-use user interface, uncomplicated gameplay, and basic game principles. All app stores have a high demand for casual games, and their appeal is largely due to their vibrant and engaging visuals. Why not incorporate playful art into your games to increase player engagement? People like simple, cute stuff. The ability to gain popularity for your game without incurring significant marketing costs is one of the key benefits of casual or hyper-casual game art.
Concerning the Design and Style of Casual Games
Casual art style refers to a particular kind of graphic design that focuses on a particular atmosphere and gameplay, despite the fact that the term may sound a little unclear. Because it is considered to as casual, this genre of art is deeply integrated into ordinary people's daily lives, particularly through games that don't specifically target "gamers." Instead, this art form is more common in mobile games that offer a calming, non-violent experience without requiring the user to have strong gaming skills.
Even while a casual art style might adhere to specific artistic profiles, they primarily take the form of stylized visuals. Realistic images and components in games are also possible; this largely depends on the gameplay. For instance, story-driven games that use choice-based gameplay and have numerous chapters and episodes frequently feature real-life themes. As a result, the majority of games that encourage this kind of campaign prioritize realism to enhance immersion. Most often, some will depict a combination of realistic and stylized drawings.
Casual Game Art Direction
For the creation of casual games, each asset category requires a unique piece of art. In this regard, we must think about the relationship between casual art and its three pillars:
- Design using Casual Characters
- Design of a casual environment
- UI design for casual games
A casual game's character should have a simple, approachable appearance that isn't overly complicated. While a little individuality can occasionally be added to a character's clothing, an artist must avoid going overboard with realism. In this sense, it is unnecessary to give the lead extremely specific physical characteristics. The emphasis of a casual style environment should be on interactive elements and playable surfaces, rather than overloading the player with lore material. Instead, the emphasis is on unwinding and taking things easy.
